Communifax Direct Marketing

Built and Administered MicroStrategy BI Platform

SQL Server Data Analyst, Developer, and DBA2003 – 2007

Situation

Administered MicroStrategy installations, maintenance, and upgrades. Developed reports analyzing direct mail, email, and web metrics including demographics, psychographics, opt-in ratios, and campaign response rates.

What I Did

Owned end-to-end administration of the MicroStrategy BI environment — installations, upgrades, and ongoing maintenance. Built the reporting layer covering campaign analytics: demographic and psychographic breakdowns, opt-in ratios, and multi-channel response rate tracking across direct mail, email, and web.

Result

Gave the business and its clients a reliable, self-service reporting platform for campaign performance, turning raw campaign data into actionable analytics for enterprise direct marketing programs.

Tools & Tech

MicroStrategyBIReporting