Communifax Direct Marketing
Data Operations for Enterprise Clients at Scale
Situation
Delivered data cleansing, warehousing, and reporting for campaigns run on behalf of Verizon, LendingTree, CheckFree, Audible, Bank One/Chase, and Sheetz — handling databases up to 200GB and processing millions of records using custom SQL scripts, SSIS Fuzzy Lookup/Grouping, and third-party matching tools.
What I Did
Wrote and maintained custom SQL scripts for high-volume data cleansing and transformation. Applied SSIS Fuzzy Lookup and Fuzzy Grouping transforms alongside third-party matching tools to normalize and deduplicate records at scale for Fortune 500 direct marketing campaigns.
Result
Consistently delivered clean, accurate campaign datasets to household-name clients across five years, supporting millions of direct mail, email, and web marketing touchpoints on databases up to 200GB.